How effective is the combination and your main product and ancillary texts?

the combination between the two is a very successful combination. this is because their are photo of the artist on both the advert and the DVD cover. this is because it helps the audience recognise the artist quicker and helps encourage them to buy the product.  The eye catching imagery and font also helps the promotion of this video as the audience will stop to read the advert then hopefully proceed to buying the product that has a cover to match the advert to ensure that the audience knows which product to purchase.